Research from Everywhen found 30% of companies in the UK do not match employee benefits to age, lifestyle or risk factors.
The research also showed 40% of firms offer the same benefits to staff regardless of gender.
Debra Clark, head of wellbeing at Everywhen, said: “For health and wellbeing support to have the most impact, it needs to be appropriate to the needs of the employees.
“Offering employee benefits to match the demographic of the workforce means that more specific needs are likely to be met.
“Employers would be wise to take into account the demographic and associated risks of their employees when they put health and wellbeing support in place.”
Clark added: “Benefits are rarely one-size-fits-all. It is still, of course, better to offer something general than providing nothing at all, but health and wellbeing support tends to be much more effective if it can be matched to the needs of the workforce.”