Marvin OnumonuArtificial intelligence (AI) skills are now influencing promotions and pay rises in UK businesses, according to new research from HiBob.
The study found that 63% of firms link AI skills to promotion decisions, 61% to performance ratings, and 31% to pay.
More than three-quarters expect the ability to use AI will become a baseline requirement for most roles within two years.
Almost all businesses are willing to pay a salary premium, with 43% prepared to offer at least 10% extra for skills in AI safety, ethics and governance.
97% said they would pay more for candidates with in-demand AI skills.
82% are putting resources into training, but approaches vary.
While a third of firms offer structured support like funded learning or practice time, almost everyone agreed peer coaching is important.
Ken Matos, director of insights at HiBob, said: “AI skills are no longer a future requirement.
“They’re already shaping who gets promoted, how performance is measured, and, increasingly, how much people are paid.
“Employees are now expected to use AI with judgment, accountability and consistency, reflecting a broader shift where AI is not just a technology change, but a cultural one that demands new skills and discipline.”
Matos added: “The challenge for organisations is turning that expectation into something practical.
“That means defining what strong AI capability looks like, embedding it into roles and performance, and giving managers the confidence to assess and develop it.
“Managers are increasingly expected to lead this shift, but many organisations have yet to invest in the structure, training and support needed to help them do so effectively.”
He said: “The next phase of AI adoption will depend on how well businesses equip their managers to turn AI from a tool into a consistent way of working.”
