Volvo Trucks study highlights recruitment barriers in zero-emission transport sector

Volvo Trucks has published research examining how women and ethnic minorities perceive careers linked to zero tailpipe-emission trucks, buses and coaches.

The study, carried out by DJS Research across Scotland and the North of England, explored how under-represented groups view the heavy-duty vehicle sector and what factors may discourage them from considering careers within it.

Funded through Transport Scotland’s Skills Challenge Fund for HDV Decarbonisation, the research involved focus groups and interviews examining awareness of the sector, recruitment perceptions and career priorities.

Amy Stokes, decarbonisation director at Volvo Trucks UK & Ireland, said: “For too long recruitment in this sector has been hindered by a less diverse applicant pool, making it harder to build an inclusive workforce.

“This is a crucial topic the industry needs to address, because misconceptions, particularly among women and ethnic minorities, risk narrowing the talent pool at a time when we need to attract and retain a broader range of talent than ever.”

The research found that awareness of the sector remains low outside the industry, with many participants struggling to identify career pathways linked to zero-emission commercial vehicles despite developments in battery-electric, hydrogen and fuel cell technologies.

Participants also associated the sector with physically demanding, male-dominated workshop environments and found some technical language and recruitment messaging inaccessible.

However, the study found attitudes became more positive when roles were framed around sustainability, innovation and future technologies.