Jessica O'ConnorPropertymark is continuing its efforts to support REACH UK’s scale-up programme, aiming to deliver a new wave of innovation that streamlines and advances technology in the property sector.
For professionals working within property services, the initiative is being positioned as a significant shift towards a more efficient, sustainable, and forward-looking industry.
REACH UK has successfully run four programmes, providing startups with access to the property sector that few other schemes can match.
Since its UK launch in 2020, Propertymark has been a collaborator, and in 2024 it formed a landmark co-investment partnership with TDS.
Together, they have set out ambitious objectives: to drive the adoption of emerging technologies and foster innovation that can directly support agents and landlords in their day-to-day operations.
The goal is not just to introduce new tools, but to ensure they are relevant to workplace realities. By collaborating with agents on the ground, the programme aims to make sure innovations are not only needed but also fit for purpose.
This long-term transformation, advocates argue, will support more efficient working practices and align with sustainability objectives that are increasingly central to business strategies.
Jason Lee, head of commercial at Propertymark, emphasised the opportunity for agents to take part in shaping the future of their profession.
He sadi: “We’re extremely excited to be supporting REACH UK in bringing major technological advances to the industry. We know that those agents who embrace and effectively integrate innovative products are best placed to thrive and become further streamlined.
“We encourage agents to get involved in the shaping of future products and do their research to see how their operations can be further propelled to stand out in a crowded and convoluted marketplace.”
Part of the programme involves REACH UK’s annual meetings with agents across the country, where pain points and gaps within the technological landscape are identified.
Natasha Terinova, Managing Partner at REACH, said: “Innovation takes more than capital; it takes the industry putting its weight behind bold ideas. Investing in companies for the industry matters but investing alongside the industry changes the trajectory for early-stage technology.
“We’re seeing a decisive shift: agents aren’t just open to new solutions; they’re actively shaping them. That level of engagement drives adoption, sharpens product-market fit, and moves the sector forward at pace.”
