Ryan FowlerMcDonald’s has announced changes to its diversity, equity, and inclusion (DEI) strategy, signalling a move away from representation targets and external surveys in favour of a broader focus on inclusion.
In a statement sent to employees and suppliers on 6 January, McDonald’s outlined plans to retire its supplier DEI pledge, pause external surveys, and evolve its internal diversity team into what it now calls the Global Inclusion Team. The changes come as part of a comprehensive review prompted by last year’s civil rights audit and evolving legal and business landscapes.
“Everyone is welcome under our Golden Arches, and this broad-based appeal is why McDonald’s is one of the world’s most beloved brands,” the statement read.
The fast-food giant highlighted its past achievements, noting that over 30% of its US leadership team now comes from underrepresented groups, while gender pay equity has been achieved across all markets. It also cited hitting its supplier diversity goal three years ahead of schedule and significant strides in franchisee recruitment.
Despite these successes, McDonald’s confirmed it is moving away from setting specific representation goals, focusing instead on embedding inclusive practices across its operations. The company also plans to integrate discussions about inclusion into broader business performance conversations with suppliers, replacing previous formal pledges.
In addition to the structural changes, McDonald’s introduced guiding principles centred on treating all stakeholders with dignity, fairness, and respect. The company reaffirmed its commitment to fostering an inclusive environment and pledged to continue reporting demographic data in its annual Purpose & Impact report.
McDonald’s described the strategy shift as part of an effort to balance inclusion with business growth, highlighting that franchisees and local communities play a vital role in the brand’s success. While DEI goals have been scaled back, McDonald’s stated that it remains committed to fostering a culture where employees feel they belong and can perform at their best.
