Dylan RobertsonToyota GB has partnered with the Institute of the Motor Industry (IMI) to produce a series of videos promoting automotive careers.
Seven employees from across the Toyota and Lexus retail networks told their career stories through short and long-form videos.
The ‘You Make the Future Move’ campaign aims to inform and inspire the next generation and their parents or carers.
DMS Media produced the videos for Toyota and the IMI. The series will be released on TikTok, Meta and LinkedIn.
Three areas were covered: Make the Future Smarter, Make the Future Safer and Make the Future Cleaner.
Participants included Dhruv Patel, who started his career at Toyota GB as an apprentice and is now a data scientist.
Employees from the retailer included Jill Moore from Stoneacre Motor Group, Faye Murphy from Stoneacre Toyota Durham, Roksana Askor and Vicki Fowles from Lexus Woodford, Shanika Reid from Lexus Leeds and Stuart Armstrong from Vantage Toyota Leeds.
Emma Carrigy, head of research, careers and inclusion at the IMI, said: “Industry partnerships like this play a vital role in showing young people and their influencers that the automotive sector is rich with opportunity, innovation and purpose.
“By putting real people and real stories at the heart of There’s More to Motor, we’re making these pathways more visible and relatable than ever.
“Toyota’s commitment to showcasing genuine career journeys demonstrates the power of authenticity in inspiring the workforce of tomorrow.”
Carolyn Bundey, senior manager of network performance at Toyota (GB), said: “We are proud to continue our partnership with the IMI as we jointly work to attract fresh talent into an industry that is undergoing rapid transformation.
“Our collaboration with the IMI highlights one of our core commitments: investing in people. The latest campaign celebrates the real-world voices behind Toyota’s success.
“These stories reflect not only the variety of roles available but also the personal passion, resilience and pride that drive our teams every day.
“The individuals featured in the campaign demonstrate that automotive careers are not only diverse; they are also deeply rewarding.
“Their journeys, from apprenticeships to leadership roles, show young people that there is a place for every skillset and passion within Toyota and Lexus.
“We hope these voices resonate with young people and the influencers who help guide their career choices.”
