Toyota and IMI produce video series promoting automotive careers

Toyota GB has partnered with the Institute of the Motor Industry (IMI) to produce a series of videos promoting automotive careers.

Seven employees from across the Toyota and Lexus retail networks told their career stories through short and long-form videos.

The ‘You Make the Future Move’ campaign aims to inform and inspire the next generation and their parents or carers.

DMS Media produced the videos for Toyota and the IMI. The series will be released on TikTok, Meta and LinkedIn.

Three areas were covered: Make the Future Smarter, Make the Future Safer and Make the Future Cleaner.

Participants included Dhruv Patel, who started his career at Toyota GB as an apprentice and is now a data scientist.

Employees from the retailer included Jill Moore from Stoneacre Motor Group, Faye Murphy from Stoneacre Toyota Durham, Roksana Askor and Vicki Fowles from Lexus Woodford, Shanika Reid from Lexus Leeds and Stuart Armstrong from Vantage Toyota Leeds.

Emma Carrigy, head of research, careers and inclusion at the IMI, said: “Industry partnerships like this play a vital role in showing young people and their influencers that the automotive sector is rich with opportunity, innovation and purpose.