Astor Media recognises the growing role of generative AI technologies within modern publishing, research, workflow automation and content production. These tools can improve efficiency and support editorial processes, but they must never undermine accuracy, transparency, originality or editorial accountability.
Human editorial oversight
All AI-assisted content published by Astor Media must be reviewed, checked and approved by a human editor before publication. Responsibility for published content always rests with Astor Media’s editorial team, regardless of the tools used during production.
Accuracy and verification
Generative AI systems can produce inaccurate, misleading or fabricated information. Any facts, statistics, quotes, names, dates or claims generated or rewritten using AI must be independently verified before publication. AI outputs must never be treated as authoritative sources in themselves.
Use within editorial workflows
AI tools may be used to assist with tasks including transcription, headline generation, formatting, categorisation, research support, summarisation, metadata generation and the restructuring of press releases. However, editorial judgement must always determine final output, tone, angle and publication suitability.
Original journalism
Astor Media values original reporting, industry relationships and human-led journalism. AI must not be used to fabricate interviews, create false quotes, invent sources or simulate reporting activity that has not taken place. Stories should accurately reflect real events, statements and verified information.
Transparency and disclosure
Where AI has materially contributed to published content in a way that readers would reasonably expect to know, Astor Media may disclose its use. Internal editorial systems using AI for workflow support or automation do not necessarily require public disclosure where substantial human editorial oversight remains in place.
Protection of editorial standards
AI-generated copy must comply fully with Astor Media’s editorial standards, including house style, formatting rules, quote handling and audience relevance. AI-generated promotional language, exaggerated claims or generic filler should be removed during the editorial process.
Copyright and intellectual property
AI tools must not knowingly be used to reproduce copyrighted material without permission. Editors and contributors must ensure that generated content does not infringe intellectual property rights, plagiarise existing works or misuse third-party content.
Confidentiality and data security
Sensitive information, embargoed materials, unpublished commercial data or personal information must not be entered into third-party AI systems without appropriate approval and safeguards. Staff should use approved systems and follow internal data handling policies at all times.
Commercial integrity
AI must not be used to create misleading endorsements, fake testimonials, synthetic reviews or deceptive commercial content. Sponsored content created with AI assistance must still comply with advertising regulations and Astor Media’s commercial transparency standards.
Continuous review
Generative AI technologies are evolving rapidly. Astor Media will continue to review and update its policies, workflows and safeguards to reflect changes in technology, regulation, editorial best practice and reader expectations.