Aegon upgrades ‘Member Insights’ tool to boost pension engagement

Aegon has upgraded its ‘Member Insights’ tool to help employers increase engagement with workplace pensions. 

The latest updates aim to give employers, trustees and advisers more scheme information when sending targeted campaigns to employees. 

The changes include a new section on workplace individual savings accounts (ISAs), email campaigns about savings options outside pensions, and new data on Aegon app activation rates. 

It also includes an email campaign to encourage members to set up their online account, with activation codes issued to workplace savers. 

Additionally, the tool now includes a section on financial wellbeing, with campaigns that direct members to planning tools and support.

These upgrades follow previous changes last year, which included more detail on deferred members, the gender pensions gap and comparisons with other schemes.

Nick Roy, commercial director of workplace at Aegon, said: “As employers focus on engagement and helping their team achieve good outcomes, our member insights tool helps them to identify areas needing attention.

“These enhancements have added further value to member insights, currently being used by over 2,200 employers working with their advisers and consultants to help deliver the best outcomes for their members.