HECK! has introduced the UK’s first head of pooch pampering and canine liaison officer to improve the wellbeing of staff and their pets.
The new role, filled by Becky Keeble, ensures dogs are well-looked after and pampered while their owners work.
Keeble said: “It’s just as therapeutic for us as it is for the dogs. We get to spend time with them, grooming and fussing over them.
“They’re all such a big part of the HECK! family and have such wonderful personalities.”
HECK!’s dog-friendly initiative started with a Dog Hotel after lockdown, giving employees the option to bring pets to work.
Research found that dogs in the workplace reduced stress, boosted team morale, and improved the atmosphere.
The company emphasised that this initiative is part of its mission to create a fun, supportive and healthy environment for everyone.
Jamie Keeble, co-founder of HECK!, said: “When we all came back to work after lockdown, we opened our Dog Hotel so our pets could enjoy our lovely farm as well.
“It’s great that Becky has taken on the role of our paw-some pooch person – we’re sure she’ll make a great paw patrol leader!”