Marvin OnumonuThe AA has teamed up with Cambridge Spark to launch the Leading with AI programme, a three-month course aimed at building artificial intelligence (AI) skills in its leadership team.
Around 140 leaders will take part across three groups, starting in December.
The course has been accredited by Cambridge Judge Business School and includes case studies, lectures and peer discussions.
It aims to help leaders carry out AI-enabled changes and improve the business for customers.
Louise Benford, chief people officer at The AA, said: “We are delighted to partner with Cambridge Spark to help equip our leaders to thrive in an AI-enabled world.
“We are committed to backing every colleague with the right skills, mindset and tools to do this.
“This partnership is a major step in further accelerating AI adoption across The AA, ensuring our leaders have the confidence, capability and understanding to drive meaningful transformation.”
The AA is introducing this programme as part of its wider investment in AI and has already used the technology in roadside and customer operations.
The company said the programme will help leaders spot opportunities, encourage new ideas and improve service for members.
Nick Edwards, group chief digital and AI officer at The AA, said: “AI is reshaping the way we work, serve our members and build the future of roadside assistance in a more digitally connected world.
“This programme reflects our commitment to introducing AI responsibly by giving our people the skills to reimagine their businesses through the practical application of AI.
“This is complemented with substantial investment in new platforms and tooling, enabling the safe scaling of AI across the business.”
Dr. Raoul-Gabriel Urma, CEO and founder of Cambridge Spark, said: “We’re delighted to be partnering with The AA on this significant AI leadership development initiative.
“Their long-term commitment to responsible innovation aligns closely with our mission at Cambridge Spark.
“The Leading with AI programme we have designed together combines technical insights with practical leadership application, ensuring leaders have the capabilities needed to drive a meaningful, organisation-wide AI transformation.”
Urma added: “A key part of this is developing the confidence to understand and navigate AI-related risks and enabling leaders to make informed decisions.
“Strengthening AI confidence and capability within senior leadership is one of the most effective ways to accelerate innovation and deliver incredible outcomes for both colleagues and customers.
“We’re very proud to support The AA on this journey.”
