Ryan FowlerInterest in technology careers among prospective business school students has dropped from 39% in 2023 to 35% in 2024, according to the latest data from the Graduate Management Admission Council (GMAC).
The figures form part of GMAC’s 15th annual Prospective Students Survey, which captured insights from 4,912 individuals across 147 countries. The report is used by business schools worldwide to track applicant preferences and emerging trends in management education.
Technology now ranks third among career interests for future business school students, behind consulting, which remains the most attractive career path at 50%, and financial services at 41%. Investment banking and management followed at 34%, with consumer products in fifth at 20%.
The report highlighted notable differences across demographic groups. Among Millennial men, 45% were considering a tech career, compared with 38% of Gen Z men. Interest was lower among women, with 34% of Millennial women and just 29% of Gen Z women showing interest in the sector.
Nalisha Patel, regional director for the Americas and Europe at GMAC, said: “The recent dip in interest toward tech careers among prospective business students may reflect growing uncertainty in the sector. With high-profile layoffs and the rapid evolution of AI disrupting traditional roles, many students are understandably cautious. While technology remains a dynamic and innovative field, the perceived instability is prompting future graduates to weigh their options more carefully as they seek long-term career security.”
The survey also found a growing employer demand for human-centric skills such as emotional intelligence and problem-solving, which are increasingly being prioritised in graduate business education.
