Milly StandingTara Group, the construction company, has selected fleet management specialist CBVC Vehicle Management as its electric vehicle (EV) salary sacrifice partner.
Following a pilot in May, the scheme was launched in September as an employee benefit at a dedicated event at Tara Group’s headquarters in Burntwood, Staffordshire.
The salary sacrifice launch, designed and run by CBVC, featured manufacturer support from Polestar, Audi and BMW, which provided demonstration vehicles and test drives.
CBVC also delivered a company-wide presentation to explain the scheme and answer questions on the switch to an EV.
Julie Caudle, chief commercial officer for Tara Group, said: “Introducing salary sacrifice is an important addition to the Tara Group employee benefits scheme.
“We’ve worked with CBVC to build a package that is highly attractive to our team and will help us to continue to attract and retain the very best people.
“CBVC Vehicle Management was already a trusted partner, as the team manages our Chasetown Civil Engineering fleet, so we knew we were in expert hands.
“We’re looking forward to seeing lots of electric vehicles in our car parks in the near future!”
Tara Group has employees already eligible for salary sacrifice, and CBVC reported high levels of enquiries.
Michelle George, commercial director at CBVC Vehicle Management, said: “We’re delighted to build on our relationship with Tara Group through the introduction of EV salary sacrifice.
“The scheme gives the Group’s employees a simple and affordable way to drive the latest electric vehicles while delivering savings for the business.
“When it’s implemented well, salary sacrifice can really enhance an employee benefit programme, as well as playing a valuable role in supporting the ESG agenda.”
According to the British Vehicle Rental and Leasing Association (BVRLA) Leasing Outlook October 2025, the number of vehicles funded through salary sacrifice continues to increase, with year-on-year growth standing at 118.2%.
