Marvin OnumonuElior UK has launched ‘Elior at Work’, a workplace catering brand aimed at improving wellbeing and quality in business and industry (B&I) dining across the UK.
The offer is based on research carried out over 12 months with industry experts and looks at what employees want now and in the future.
The research found that quality, sustainability, and mental and physical health are key for workers, especially as Generation Z is expected to make up 58% of the workforce by 2030.
Elior at Work’s food is created by executive chefs, nutritionists and dietitians to deliver both taste and health benefits.
The brand has put a focus on functional foods, healthy options, and clear nutritional information, with 65% of Gen Z preferring food choices that focus on long-term health.
Sustainability was also highlighted, with 47% of UK diners putting eco-friendly options first when deciding where to eat.
Elior at Work will concentrate on cutting waste, offering more plant-based dishes, and using clear carbon labelling.
The offer uses digital ordering, self-checkout, smart vending, robotics and new sanitisation technology to make dining more convenient.
Over 40% of Gen Z and Millennials said convenience is extremely important when choosing food, with similar importance placed on this by Gen X and Boomers, according to its research.
Elior at Work also supports inclusive recruitment, career development and a culture where staff are recognised and supported, as employees are 18 times more likely to do great work if recognised.
Additionally, a main part of the brand is ‘Eatuitive’, a wellness initiative developed by dietitians and nutritionists to help staff make healthier choices.
Eatuitive dishes meet set nutrition criteria, with at least 3g of fibre and 1.5g or less of saturated fat per 100g, and at least 12% of kilocalories from protein.
Calum McLaren, divisional director at Elior at Work, said: “Elior UK has over 30 years’ experience in the B&I market across the UK, but we know how essential it is to continually listen to clients and consumers to ensure that our food offer is evolving in a way that meets their changing tastes and nutritional and sustainable requirements.
“Elior at Work was born from a crucial understanding of what today’s workforce values most – food that supports their health, productivity, and overall wellbeing.
“Our research revealed that consumers want to make healthy choices but need some support to do so.”
McLaren added: “Eatuitive is our way of making those choices easier, more intuitive, and more impactful for employees and clients alike.
“Healthier employees are happier and more productive. Increasingly both clients and customers want choices that promote and support health and wellbeing.”
