Four-day week could reshape UK business, says industry expert

A four-day working week would give people 50% more free time, according to the 4 Day Week campaign, which advocates for reduced working hours without a loss in pay or benefits.

Supporters have argued that this shift would allow for happier and more fulfilling lives, but its impact on businesses remains uncertain.

Kyle Eaton, a business bank accounts expert at money.co.uk, commented on the possible effects of a shorter workweek, stating that discussions about work-life balance and productivity are evolving and that the idea is “gaining traction in the UK.”

He said that an additional day off could lead to increased consumer leisure time, potentially benefiting shops, restaurants, theatres, cinemas, and cultural venues.

However, he noted that the extent of this impact would depend on consumer budgets.

Eaton also suggested that domestic tourism could see growth as people take advantage of the extra day off for short breaks, benefiting hospitality businesses in tourist areas.

He added that traditional peak times for consumer-facing businesses could shift, spreading customer demand more evenly across the week and potentially leading to better resource use and more stable revenue.

According to Eaton, some businesses may face difficulties maintaining productivity with fewer working days, particularly those reliant on daily output.

He said that efficiency measures and flexible working arrangements could help address these challenges and noted that some industries – particularly knowledge-based, creative, and tech sectors – might see a more rested and motivated workforce, with benefits such as reduced absenteeism and higher job satisfaction.

He also pointed to potential changes in business strategies, stating that companies may need to adjust their marketing approaches, develop new products or services suited to an extended weekend, and explore ways to better engage customers in response to shifting consumer behaviour.

Eaton said: “The move towards a 4-day workweek in the UK represents a potential shift in work-life balance that could bring about both opportunities and challenges for businesses.

“While it presents challenges regarding productivity and staffing, it also offers opportunities for increased consumer engagement and innovation.

“Businesses that are flexible and willing to adapt to these changes may be better positioned to thrive in this evolving landscape.”