
AI could unlock a four-day week – so why does work feel more intense?
Toby Hough, VP of people and culture at HiBob, discusses how AI is making work faster but also more intense, urging organisations to use efficiency gains wisely.

Toby Hough, VP of people and culture at HiBob, discusses how AI is making work faster but also more intense, urging organisations to use efficiency gains wisely.

Searches for four-day work week companies, 32-hour work week, WFH side hustle and WFH jobs with no experience all rose by over 4,000%.

Vicky Walker said: “Offering a flexible work week allows employees the right to prioritise their work-life balance without compromising on work efficiency and productivity."

Under the new pattern, council staff are expected to do all their work in about 80% of their contracted hours, with no pay cut.

Round-table attendees agreed flexible working is not a perk but a key part of workplace reform for both employees and businesses.

Maggie Chapman MSP, highlighted benefits such as improved work-life balance and increased productivity.

This approach follows the 100:80:100 model, providing 100% pay for 80% of the time.

The 4 Day Week campaign advocates for reduced working hours without a loss in pay or benefits.

These organisations have all been recognised as permanently accredited four-day week employers by the 4 Day Week Foundation.

New research by Sopro has revealed that a four day work week could boost profits for many businesses.
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