Ryan Fowler

Research by digital wealth manager Moneyfarm highlights stark generational differences in attitudes towards ethical investing. Among Gen Z (18–29-year-olds), 86% say they would accept lower returns or work past retirement age to avoid investing in industries they perceive as socially or environmentally harmful. This compares to 73% of Millennials (30–44-year-olds) and just one in three (34%) of the general population. Despite these concerns, 60% of respondents overall prioritise investment returns when selecting a pension plan, compared to 28% who prioritise environmental and climate considerations. Tobacco (44%), alcohol (31%), and defence (25%) are the most avoided sectors, yet a significant 31%