Zarah ChoudharyAccording to the latest data from international recruitment expert Robert Half, 37% of firms are hiring for permanent marketing and creative teams by the summer, while 26% intend to recruit more contract resources.
This demand, as per Robert Half, is likely being driven by the growing need for digital transformation in the marketing remit.
In its latest Hiring Intentions survey, Robert Half noted an uptick in plans to recruit in the remit.
The number of employers intending to expand their permanent marketing headcount in the first half of 2025 is up seven percentage points on figures from H2 last year.
Madeleine Barnes, practice manager – digital, marketing and creative at Robert Half, said: “The marketing function is usually the first to feel the impact of economic slowdowns, so this uptick in hiring intentions is highly promising.
“With digital transformation in marketing and content growing in demand, it’s likely that much of this optimism is being driven by a need for specialists in digital marketing in particular.
“Indeed, we’re seeing significant demand for digital marketing specialists, social media managers, CRM experts and SEO and Paid Search professionals with design and content skills of particular interest for employers.
“However, we also can’t ignore that those in this profession play a crucial role in supporting sales teams across every business.
“Marketeers and creatives act as the key to boosting business growth, which makes this hiring trend all the more promising following what has been a challenging year.”
