Ryan FowlerLondon has been named the second-best city in the world to enjoy a matcha latte, according to the inaugural Matcha Index from Savills, although customers in the UK capital pay on average more than those in most other global cities.
The index places Tokyo in first place, with average matcha latte prices of $4.66, reflecting what Savills describes as a strong blend of traditional tea culture and a modern technology-driven lifestyle.
London follows closely in second position, matching Tokyo on café quality but with higher prices, averaging $5.54 per drink.
By contrast, the cost of a matcha latte ranges from as little as $3.61 in Beijing to $6.21 in New York.
Savills said London’s position was supported by its independent café scene and deeply embedded coffee culture, which continues to evolve as matcha becomes increasingly popular among younger professionals.
Despite higher prices, the city remains competitive due to the density and quality of cafés that serve as informal workspaces and social hubs.
The analysis forms part of Savills’ wider Tech Cities research, which explores what makes global cities liveable, attractive and productive for technology workers.
According to the firm, café culture has become a key part of the social infrastructure that supports tech ecosystems, offering spaces where people can work, meet and exchange ideas.
Matcha lattes, in particular, have emerged as the drink of choice for many young professionals, reflecting a broader focus on wellness, slow-release energy and healthier lifestyles.
Charlotte Rushton, associate in the Savills World Research team, said: “The Matcha Index reveals a clear pattern: tech cities that successfully blend lifestyle and innovation tend to thrive.
“While the Index may appear playful, it underscores a serious truth: vibrant café cultures, whether centred on espresso or matcha, are vital to urban liveability and connectivity.
“These spaces foster spontaneous interactions, networking, and a seamless blend of work and leisure, making them essential to the social fabric of modern tech hubs.”
