HLPartnership has appointed Matthew Creswell (pictured) as senior recruitment manager (South) to boost its recruitment efforts as the network continues to support adviser growth across the UK.
Creswell joins HLPartnership with over 15 years’ experience in in-house and agency recruitment, including five years at Connells Group as group recruitment director.
He has held senior recruitment positions at TUI Travel, Network Rail and Homebase, and spent 10 years in financial services recruitment agencies.
In his new role, Creswell will support the recruitment and onboarding of mortgage and protection firms across the South.
He will work closely with prospective members to understand their business goals and ensure they align with HLPartnership’s approach.
Creswell said: “HLPartnership has built a strong reputation for supporting advisers properly, both professionally and commercially.
“Having worked extensively in recruitment across financial services and large organisations, I was drawn to the network’s focus on quality, culture and long-term outcomes.
“I am looking forward to working with firms across the South and supporting advisers who want to grow with confidence.”
Tom Barnett, sales and recruitment director at HLPartnership, said: “Matthew brings a depth of recruitment experience that is rare in our sector, particularly at a group and strategic level.
“His understanding of both large corporate environments and adviser-led businesses will be invaluable as we continue to attract firms that want to build sustainable, well-run advice businesses.
“This appointment further strengthens our commitment to thoughtful, long-term recruitment rather than volume for volume’s sake.”


