The Independent Automotive Aftermarket Federation (IAAF) has brought together members from across the independent aftermarket to discuss ways of achieving a better gender balance in the sector.
The federation is spearheading a movement aimed at challenging outdated perceptions and encouraging long-term change across the industry.
The initiative seeks to break down barriers to entry and broaden the talent pool available to businesses, with a particular focus on encouraging more women to join the aftermarket.
This includes bringing in skill sets from outside the industry and exploring how roles linked to AI and technology could attract a wider range of candidates.
Mark Field, chief executive of IAAF, said: “Change starts at the top. If the aftermarket is to thrive in the years ahead, we must create an environment where everyone feels represented, respected and valued.
“This is about widening our reach so that we attract the very best people into our industry. A greater gender balance ensures a better, more prosperous aftermarket and a rewarding sector for career progression.
“I believe we have come a long way in our industry to overcoming outdated stereotypes and legacy perceptions, which continue to act as barriers to entry.
“By challenging these head-on, we can futureproof our industry, strengthen our businesses and inspire the next generation of aftermarket professionals.”
The federation will continue consulting with its members to build momentum, with further activity planned in the coming months.