Ryan FowlerAI learning and upskilling platform HowNow has entered a strategic partnership with Harvard Business Impact (HBI), the learning division of Harvard Business Publishing, to integrate Harvard Business Review (HBR) content into its HowNow Guru ecosystem.
The agreement will make curated HBR content available to HowNow Guru customers, marking the first major expansion of the platform’s AI learning ecosystem.
HowNow Guru, launched in April, is an AI-driven teaching and coaching agent designed to deliver hyper-personalised, interactive learning experiences tailored to individual skills and organisational knowledge. The partnership with HBI connects this technology to HBR’s extensive library of over 30,000 leadership, management, and innovation resources, combining adaptive AI learning with globally recognised expertise.
Nelson Sivalingam, co-founder and CEO of HowNow, said: “Our partnership with HBI integrates HBR’s world-class expertise into agentic AI learning experiences that can teach, coach and adapt at scale.
“The partnership also represents a powerful new business model that will enable content providers to monetise their knowledge in ways that directly impact how people work and grow.
“Customers can now combine HBR’s recognised authority with their own organisational knowledge to build Gurus that are not only credible, but contextually relevant to their people and business. This is the future of learning: trusted expertise, adapted to every individual and every organisation.”
HBR subscribers using HowNow can access curated ‘Knowledge Packs’ built around key themes including leadership, business strategy, behavioural science, innovation, and productivity.
Each pack combines trusted HBR insights with Guru’s AI-powered interactivity, enabling users to learn through simulations, feedback and contextual teaching. Alternatively, customers can use pre-built Gurus for specific business needs such as new manager training.
Ian Fanton, chief client officer at Harvard Business Publishing, said: “At Harvard Business Publishing, our goal is to help leaders and organisations turn insight into action. Partnering with HowNow enables us to bring Harvard Business Review’s trusted expertise to learners through dynamic, AI-powered experiences that reflect how people learn and work today.”
Gloria Reina, senior partnerships manager at HowNow, added: “When it comes to business management, strategy, and leadership, HBR is one of the most trusted and influential sources of insight in the world. This partnership allows us to bring even more high-quality thinking to the organisations and learners we support.”
The HowNow-HBR integration is expected to be available to HowNow customers and organisations by the end of 2025.
