Marvin Onumonu70% of people in the UK used artificial intelligence (AI) in their daily life in the last six months, which is less than the global average of 82%, research from EY has revealed.
EY’s AI Sentiment Index showed that in the UK, common uses include accessing customer support (32%), finding travel routes (20%) and shopping assistance (14%).
Despite this daily usage, only 44% of UK respondents used AI at work, compared to 67% globally.
Globally, 31% used AI for writing content, 30% for learning, and 27% for idea generation at work.
In the UK, the figures were lower with 19% for writing and 17% for idea generation, though UK respondents reported higher usage for career aspirations (13%) and reviewing work outputs (14%).
The survey also revealed that the UK’s sentiment score was low at 54 out of 100, below the global average of 68.
Younger people like Gen Z and Millennials scored higher in the UK at 71 and 67, respectively, but Gen X, Baby Boomers, and the Silent Generation had lower scores, each around 42 to 46.
Additionally, the data found that just 38% of Brits think AI’s benefits outweigh its negatives, below the global average of 48%.
Privacy and security were also significant worries, with many concerned about breaches (71%), privacy issues (65%), and reliability (67%).
The survey showed societal concerns, with 41% fearing AI could reduce intelligence and 65% worried about its impact on vulnerable people.
Meanwhile, 80% feared that AI-generated false information could be problematic, and 59% expressed concerns over AI being used for manipulation.
The emergence of generative AI raised worries too, with 71% concerned about distinguishing real from fake, higher than the global average of 67%.
Catriona Campbell, EY United Kingdom & Ireland AI client strategy leader, said: “AI’s potential excites people as much as it concerns them.
“Leaders must tap into this enthusiasm whilst also addressing their concerns.
“The survey findings highlight the importance for businesses to consider integrating AI into daily operations to address potential skills gaps and improve efficiency.
“By building confidence and demonstrating the value of AI, we can bridge the adoption gap and ensure AI serves as a catalyst for innovation and progress in the UK.”
Campbell added: “It is important to remember that AI adoption and sentiment are not uniform with demographic factors, such as age, education and geography playing an important role in how people are relating to AI.
“As AI continues to reshape our daily lives, it is crucial for business leaders to foster trust and transparency, empowering individuals to engage with AI on their own terms.
“This approach will not only enhance AI adoption but also position the UK at the forefront of technological advancement, driving economic growth and societal benefits.”
