Marvin OnumonuAegon has upgraded its ‘Member Insights’ tool to help employers increase engagement with workplace pensions.
The latest updates aim to give employers, trustees and advisers more scheme information when sending targeted campaigns to employees.
The changes include a new section on workplace individual savings accounts (ISAs), email campaigns about savings options outside pensions, and new data on Aegon app activation rates.
It also includes an email campaign to encourage members to set up their online account, with activation codes issued to workplace savers.
Additionally, the tool now includes a section on financial wellbeing, with campaigns that direct members to planning tools and support.
These upgrades follow previous changes last year, which included more detail on deferred members, the gender pensions gap and comparisons with other schemes.
Nick Roy, commercial director of workplace at Aegon, said: “As employers focus on engagement and helping their team achieve good outcomes, our member insights tool helps them to identify areas needing attention.
“These enhancements have added further value to member insights, currently being used by over 2,200 employers working with their advisers and consultants to help deliver the best outcomes for their members.
“Effective scheme governance is essential for employers, but it can be challenging.”
Roy added: “Our enhanced member insights tool eases this burden by providing a comprehensive view of member engagement and contributions. This makes governance more manageable.
“Aegon’s workplace platform, already a leading contender in the market, becomes even more appealing with these improvements.
“Our focus is on continuous delivery with more enhancements to come, as we’re committed to making pension savers’ experiences easier and better through superior digitisation and automation.”
Christine Archer APMI, workplace pension consultant at Employee Benefits Collective LLP, said: “It has been great to see the evolution of member insights, including industry benchmarking data, which employers find useful in understanding where their pension offering stands against peers.
“I particularly like the calls to action included with that data, giving employers the power to launch their own nudge campaigns to improve engagement where needed.”
