Zarah ChoudharyA new survey has revealed that 42% of graduates consider a company’s social media presence important when deciding where to apply.
Research conducted by RateMyPlacement asked 2,000 graduates about their job search experiences, including whether they had withdrawn from a hiring process and how influential a company’s online presence was in their decision-making.
The findings suggested that businesses that fail to maintain an engaging and informative social media presence risk losing applicants before they even reach the interview stage.
With competition for top graduate talent intensifying, candidates are increasingly researching companies online before applying, meaning an outdated or uninspiring digital presence could deter potential hires.
The survey also found that 38% of respondents had rejected a job offer or dropped out of a hiring process, citing better opportunities or a negative impression during recruitment as the primary reasons.
This suggested that first impressions—both online and throughout the hiring process—play a significant role in a company’s ability to secure talent.
Oliver Sidwell, co-founder of RateMyPlacement, said: “Companies need to actively manage their online reputation by encouraging employee advocacy, being transparent in their recruitment process, responding to candidates on social media, and using digital platforms to showcase their workplace culture.
“The hiring process starts long before a candidate submits an application.
“Companies need to engage with potential applicants online, provide a clear picture of their workplace culture, and actively manage their employer brand if they want to attract the best talent.”
