Jessica BirdAstor Media, the publishing company behind Workplace Journal, has expanded into the automotive and leasing sector with the acquisition of a portfolio of long-established publications, events, and an independent trade association.
The acquisition includes Business Motoring, Business Vans, Motor Trade News, Leasing Broker News, their associated events, BCMmarketing, and the Leasing Broker Federation.
These brands have been established for more than 20 years and are recognised for their influence within the industry, serving leasing brokers, fleet operators, and motor trade professionals.
Ryan Fowler, managing director at Astor Media, said: “This acquisition represents an exciting new chapter for Astor Media as we expand into the automotive and leasing sectors.
“These titles and the Leasing Broker Federation are well-established and respected within their markets.
“Our priority is to invest in and revitalise these brands, ensuring they deliver real value to their audiences. We look forward to working with the teams and stakeholders to strengthen their influence and offerings.”
Felix Blakeston, operations director at Astor Media, added: “This acquisition is not just about expanding our portfolio – it’s about enhancing the value we bring to these sectors.
“We’re committed to supporting the teams behind these brands, optimising operations, and delivering a stronger proposition to both readers and advertisers.”
Helen Thorne, finance director at Astor Media, said: “Investing in these established brands provides a significant opportunity for growth.
“Our focus is on ensuring they are financially robust, well-supported, and positioned to thrive in competitive markets.
“We believe this acquisition will generate long-term value for both our business and the industries we serve.”
With the addition of the Leasing Broker Federation, Astor Media aims to revitalise the trade association, strengthen its member proposition, and re-engage former and prospective members.
The company remains focused on further acquisitions to expand its portfolio across specialist finance, automotive, and workplace sectors.
