L&G and HSBC UK partner to enhance customer access to annuities
Customers can now go through the HSBC UK website to access the L&G annuity service and apply for an annuity directly with L&G.
Customers can now go through the HSBC UK website to access the L&G annuity service and apply for an annuity directly with L&G.

The average annuity rate in September 2025 reached 7.65%, up from 6.98% in September 2024.

Flexibility was important for 31% and growth for 27%, but stability came out on top.

In 2024/25, 62% of annuities were bought on the open market, up from 59% last year and 53% in 2022/23.

Bill Harris said: “Broadstone’s growth ambitions and high-quality offering in the insurance sector make this an exciting opportunity for ExactVAL."

35% of adults aged over 50 bought their annuity from the same provider they used to save with, while 12% were unsure if they had done so.
Returns available to pension savers on Guaranteed Income for Life solutions have set new highs throughout early 2025, figures from Just Group revealed.
The digital application is intended to help advisers move away from manual, paper-based systems.

Research revealed that the number of people correctly identifying that lifetime annuities provide a guaranteed income for life rose from 39% in 2023 to 49%.
This move adds £2.16bn to their assets under management, now totalling over £6.3bn.
Two thirds (69%) of IFAs have advised clients to increase their retirement income withdrawals.
All new Fixed Term Annuity customers will be eligible for a mutual bonus award after the first 12 months.
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