UK HR leaders doubt effectiveness of workplace benefits

HR leaders in the UK report that current employee benefits are not resonating with staff, indicating a need for more impactful and accessible perks.
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New findings suggest that half of the UK’s HR leaders are sceptical about the effectiveness of workplace benefits, according to research conducted by employee money-saving platform Nous.co. In a survey involving 500 HR Directors, 48% observed a low uptake of benefits, attributing it to a lack of interest from employees.

The survey revealed that 62% of HR leaders believe the benefits on offer do not meet employees’ real needs or are only useful to a portion of the workforce. This is in contrast to other research indicating that a significant segment of employees consider benefits a vital part of a job offer, with some even willing to accept lower salaries for better perks.

Issues with access and onboarding were also flagged as contributing factors to the poor engagement with benefits programs. A fifth of HR leaders acknowledged either a lack of proper onboarding for benefits initiatives or found the process inadequate, and an equal percentage believed employees were unaware of the available benefits.

Jon Rudoe, co-founder of Nous.co, commented on the situation: “Competitive employers know they need to offer more than just a good salary to attract and retain top talent. And employees increasingly expect their company to help them out with the struggles that daily life throws at them. But clearly something is wrong when this many HR leaders admit their benefits aren’t working.”

Ryan Fowler

Ryan Fowler is Publisher of Workplace Journal

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