Pensions UK appoints Sarah Sim as executive director

Pensions UK has appointed Sarah Sim as executive director of membership and commercial services. 

Sim brings three decades of experience in business development, commercial strategy and global membership leadership. 

She was most recently on the executive leadership team at the Institute and Faculty of Actuaries, and earlier in her career was a director at ACCA.

At Pensions UK, Sim will be responsible for evolving the member experience, growing and diversifying income, and working towards the Pensions UK 2030 Ready Strategy. 

Sim said: “I’m thrilled to join Pensions UK at such a pivotal moment — with a bold new strategy, refreshed brand, there is a huge opportunity to help drive change as part of the executive leadership team and as a member of the board. 

“As the sector evolves and member needs shift, I’m excited to help shape how Pensions UK responds and leads. 

“With deep experience driving transformation in financial services membership bodies, I look forward to contributing to the future of both Pensions UK and the wider sector.”

Julian Mund, CEO of Pensions UK, said: “It is a time of great change in pensions. Our members are embracing significant policy reform and their growing importance for wider society. 

“At Pensions UK, we have set ourselves a clear objective – to make our industry, and our system ready for the next decade. 

“Sarah’s extensive commercial and strategic experience within membership organisations and beyond means she is the right person to ensure we continue to deliver outstanding value to our members.”