Jessica O'ConnorAegon has launched Mylo, a digital experience built for workplace pension members, designed to help people engage with their money and navigate key financial moments.
Mylo aims to deliver personalised support through email, SMS, and app nudges – even to members who haven’t downloaded the app – with prompts around contributions, consolidating pots, and retirement goals.
Key features include life moment support, tailored content, access to real money coaches, and progress tracking.
Nick Roy, commercial director of workplace at Aegon, said: “Mylo is a trusted guide that speaks in plain language and focuses on what really matters – big life moments like changing jobs, starting a family, turning 50, or preparing for retirement.
“It helps people work things out for themselves and find the right support: whether that’s education, guidance, or advice, when they need it most.”
He added: “Mylo is an app on your phone, but it’s so much more than that. It’s the heart of a market-leading engagement engine that connects members of pension schemes emotionally and logically to their Aegon pension. And that’s just the beginning.
“With nearly four million people – around 10% of the UK’s working-age population – already saving with Aegon, Mylo is a natural evolution of our commitment to financial wellbeing and digital innovation.
“Mylo will be available to over one million workplace pension scheme members by early next year. And it will continue to grow. It’s focused on the members of pension schemes, but it also works for employers and advisers – helping retain and nurture relationships, support simple decisions like ISA top-ups, and guide longer-term financial planning.
“Mylo is essential not just for today’s expectations, but for staying relevant to the next generation.”
Maria Dowdeswell, total rewards manager at global sustainability consultants Haskoning, said: “The launch of the new app from our pension provider has been a real win for our people.
“It’s been a smooth and well-thought-out rollout, a great initiative that’s already making a positive impact.”
Cathy Wells, head of reward at publishing house Hachette, added: “We launched the new user-friendly app Mylo, which gives our people a real opportunity to connect with the value of their pension on a day-to-day basis, and I’ve certainly seen an increase in pension engagement since then.”
