Jessica O'ConnorAs thousands of GCSE students receive their results, research has revealed that Gen Z are more motivated by purpose than pay when it comes to choosing a career – and many see defence as a potential path.
The survey, commissioned by international defence services provider Serco, found that only 31% of Gen Z ranked a competitive salary as a top priority, compared with 55% across all working-age generations.
Instead, 77% said an employer’s purpose and mission were key factors, with the same proportion admitting they would leave a role if it no longer reflected their values.
When asked specifically about defence, 62% of Gen Z respondents agreed that a career in the sector could offer opportunities for meaningful, purpose-driven work, while 61% expressed strong interest in spending part of their career seconded to the Defence Enterprise.
However, the study also revealed barriers. Just over half (52%) felt their skills were suited to a defence career, and fewer than half (48%) believed the sector could deliver the flexibility and work-life balance they expect.
Doug Umbers, managing director of Serco’s UK Defence business, said: “Students receiving their GCSE results today are aware of the geopolitical climate we live in and it is heartening that so many of them would consider a career in defence and keeping the nation safe.
“Our data shows that what motivates younger people is also changing. Purposeful work, an opportunity to see the world, and a chance to develop skills clearly matter most to young people, and the Defence Enterprise can deliver on all these things.”
He added: “As an industry, defence needs to do better at explaining the opportunities and careers available and a concerted effort is needed to fill the knowledge gaps about how the vast array of roles, entry-points and benefits which the defence sector offers would suit them, as they look to embark on the next stage of their lives.”
