Jessica BirdAston Martin has pledged its support to the UK Armed Forces community by signing the Armed Forces Covenant, reinforcing its commitment to veterans, reservists, and military families as part of its broader equity, diversity and inclusion strategy.
The signing ceremony took place on 28th April at the company’s headquarters in Gaydon, led by Aston Martin chief executive officer Adrian Hallmark and Major General Dan Reeve MC GOC 1 Division.
They were joined by Armed Forces veterans and reservists employed across the business.
The Armed Forces Covenant is a national promise to ensure those who serve or have served in the military – and their families – are treated with fairness and respect in society.
By signing the Covenant, Aston Martin has committed to being an Armed Forces-friendly employer and to supporting those transitioning from military to civilian careers.
Adrian Hallmark, CEO of Aston Martin, said: “We’re incredibly proud to sign the Armed Forces Covenant. At Aston Martin, we recognise the outstanding value that veterans, reservists and military families bring to our business – from technical expertise to a strong sense of teamwork and leadership.
“This pledge is a meaningful step in ensuring we create a supportive, inclusive environment where every colleague can thrive.”
Major General Dan Reeve added: “We are pleased to welcome Aston Martin Lagonda as a signatory of the Armed Forces Covenant.
“This public commitment reinforces the company’s recognition of the value and skills that veterans, reservists, and military families bring to the workplace.
“By signing the Covenant, Aston Martin joins a cohort of over 13,000 organisations across the UK who have pledged to support the Armed Forces community and uphold the principles of fairness and respect.”
Aston Martin’s pledge includes: Supporting members of the Armed Forces community who are current or prospective employees; Promoting the business as an Armed Forces-friendly employer; Providing internal support through a dedicated Armed Forces Employee Resource Group; Marking events such as Armistice Day to honour service and sacrifice.
The signing marks a further step in Aston Martin’s commitment to fostering an inclusive workplace culture and ensuring the company remains a supportive and attractive place to work for all.
