Marvin OnumonuBenefits Guru has released its 2025 Financial Wellness Ratings for workplace pension providers, comparing them in categories with and without open finance.
Gold rating providers for financial wellness without open finance included Aviva (Designer, My Money & My Money Master Trust), Fidelity (GPP, Own Trust & Master Trust), Hargreaves Lansdown, Scottish Widows (GPP, GSIPP & Master Trust), Standard Life (GFRP & DC Master Trust), and Mercer Master Trust.
Silver ratings went to Aegon (TargetPlan GPP, Master Trust & Workplace ARC), Legal & General (WPP & Master Trust), Royal London and True Potential.
Most gold ratings were in ‘Addressing Vulnerable Customers’ and ‘Personalised Financial Education’.
In the open finance ratings, Aviva, Mercer, Scottish Widows and Standard Life kept their gold awards, while True Potential remained silver.
Jason Green, head of workplace research at Benefits Guru, said: “Once again, it’s encouraging to see workplace pension providers continue to invest in and evolve their financial wellness propositions.
“This year’s ratings highlight real momentum, particularly in areas like personalised financial education and support for addressing vulnerable customers.
“As careers get shorter and less linear, employees expect flexibility, portability, and tools that link long-term savings with everyday financial goals.”
Green added: “Providers are meeting these needs going beyond traditional pension offerings by creating more holistic, day-to-day financial wellbeing tools.
“From offering financial health checks to encouraging better budgeting and short-term saving, the industry is stepping up to help members feel more in control of their finances.
“It’s also promising to see more providers recognise the importance of tools like ‘Micro Savings’.
He said: “Standard Life and Fidelity’s Gold rating in this area is a standout, and we expect to see continued growth as providers look to support members with real-world goals and managing short term savings to support financial resilience.
“As financial uncertainty persists for many, the role of workplace pensions in driving financial resilience is becoming more central than ever.
“Providers are proving they can deliver not just long-term savings solutions, but meaningful support for the financial challenges people face today.”
