Ryan FowlerRebecca Reinermann, vice president marketing at Opel and Vauxhall, has been recognised as a ‘Trailblazing Woman 2025’ by Reuters Events. The annual list, compiled to mark International Women’s Day on March 8, highlights “inspiring and influential women in business” who deliver “outstanding contributions to our industry and are dedicated to driving positive change.”
“Rebecca and her team have brought a breath of fresh air to our marketing activities – it is not for nothing that she already received the ‘Rising Star 2024’. Full of verve and with a firm compass, she contributes to an open, diverse and modern public image of the company – and is thus rightly a ‘Trailblazing Woman 2025’,” said Ralph Wangemann, managing director human resources and labour director at Opel Automobile GmbH.
Reinermann expressed her appreciation for the recognition, emphasising the role of diversity in Opel’s success. “Being part of the ‘Trailblazing Women 2025’ is a great honour and I am very happy that our brand and our work is being recognised. We are not interested in showcasing representative diversity, but in contributing to the success of the company with the best-positioned team. This is what we focus on at Opel, because reflecting the diversity of society internally is an important factor for success with our customers.”
Under her leadership, Opel’s marketing initiatives have gained significant attention, including the multi-award-winning ‘Yes, of Corsa’ campaign, praised for its fresh and unconventional approach. Reinermann has also supported inclusivity in motorsport through the ADAC Opel Electric Rally Cup “powered by GSe,” the world’s first and only all-electric rally one-make cup. Last season, teams from eight nations competed, including eight female drivers.
“And when the ADAC Opel Electric Rally Cup starts its fifth season in a few weeks, there will certainly be some strong women at the front again,” said Reinermann.
