Generative AI reshapes workforce needs, says NTUC LearningHub report

A new report by NTUC LearningHub reveals that 87% of business leaders are integrating Generative AI technologies, highlighting a critical need for GenAI skills such as data analytics and digital marketing.
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The widespread adoption of Generative Artificial Intelligence (GenAI) technologies is transforming the workforce, as highlighted in NTUC LearningHub’s Industry Insights Report 2024. According to the report, 87% of business leaders have incorporated GenAI into their operations to some extent, and a significant majority believe that GenAI skills will soon be necessary for most job roles.

Data analytics, digital marketing, data modelling, content creation, and computational thinking are identified as the most sought-after GenAI skills among business leaders. However, the skills gap remains a significant challenge, with 62% of business leaders actively looking to fill roles related to GenAI, such as data analysts, content creators, and digital marketers.

The report, which surveyed 200 business leaders and included expert interviews, provides detailed insights into the evolving landscape of workplace skills and job roles due to GenAI technologies. Amos Tan, chief core skills officer at NTUC LearningHub, commented on the findings: “The widespread adoption of GenAI has a profound impact on the workplace, underscoring the need for new job roles and the redesign of existing ones. To ensure that both employers and employees remain competitive and equipped for a GenAI-empowered workplace, it is paramount that employers cultivate a future-ready workforce.”

He further emphasised the importance of holistic skill development: “While nurturing employees’ GenAI competencies is essential, employers must prioritise the development of critical core skills alongside diverse thinking skills like creative, system, and design thinking. Through a holistic skills set, employees can effectively harness the power of GenAI technologies to perform their work and achieve their organisations’ desired business outcomes. Therefore, GenAI will not replace humans, but augment and amplify human strengths.”

Ryan Fowler

Ryan Fowler is Publisher of Workplace Journal

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