YuLife appoints Tal Gilbert as CEO

Gilbert will lead the company's next phase of growth, focusing on developing AI and strengthening its services for employers, advisers and insurers worldwide. 
1 min read

YuLife, an AI-forward insurtech for employee benefits, has appointed Tal Gilbert (pictured) as chief executive officer (CEO). 

Gilbert will lead the company’s next phase of growth, focusing on developing artificial intelligence (AI) and strengthening its services for employers, advisers and insurers worldwide. 

He succeeds Sammy Rubin, founder and outgoing CEO, who moves to executive chair. 

Rubin will concentrate on long-term strategy, global partnerships and developing YuLife’s vision to place health at the centre of financial protection.

Gilbert has more than 20 years’ experience in insurance, employee benefits and digital health. 

Gilbert said: “YuLife has built one of the most mission-driven and innovative companies in insurance and wellbeing. 

“As AI reshapes knowledge work, employers will need to think creatively about how they support their people, creating opportunities for those who can understand health and financial needs earlier and respond more intelligently.

“YuLife is uniquely positioned to deliver proactive, personalised and measurable improvements at scale, and I’m excited to help grow a business that creates real value for individuals, organisations and insurers alike.”

Rubin said: “Tal is a world-class leader with deep experience at the intersection of insurance, behaviour change and global scale. 

“As YuLife builds on its intelligence-led approach to supporting individuals, businesses and insurers earlier and more effectively, Tal is the right CEO to lead this next chapter. 

“I look forward to supporting him as we continue to scale globally and reshape how insurance inspires people to live their best lives.”

Marvin Onumonu

Marvin Onumonu is a Reporter for Workplace Journal and The Intermediary

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