Business Moves Group has appointed Sharon Sales (pictured) as customer experience and social governance manager, a role designed to enhance client engagement, strengthen compliance processes and support the company’s social value initiatives.
Sales brings experience in customer service leadership, administration and operational governance across the facilities management and workplace change sectors.
She will lead BMG’s customer service and administrative teams, implementing a structured customer journey that includes first-day check-in calls, post-project follow ups and feedback gathered through surveys, journey mapping and mystery shopper activity.
She will also reinforce BMG’s existing compliance framework by embedding ISO standards, CHAS, SafeContractor and other accreditations more deeply into day-to-day operations.
As part of her remit, Sales will represent the company in client meetings to provide updates on ESG performance and social value activity.
A key responsibility will be the development of BMG’s expanding charity redistribution service.
Sales will build partnerships with community organisations, create clear pathways for furniture donation and produce client materials to highlight the environmental and social benefits of reuse.
Sales said: “BMG has a reputation for doing the right thing for its clients and its communities.
“I look forward to helping strengthen the customer experience, supporting the teams who deliver exceptional work every day and developing our sustainability and social value initiatives even further.”
Rachel Houghton, managing director at BMG, said: “Sharon brings a people-centred perspective that will help us build on the strong foundations of our customer experience and compliance functions.
“Her appointment reflects our commitment to continuous improvement and investment in our quality, relationships, and delivering meaningful social and environmental value.
“Sharon will play an important part in the next stage of our growth.”


