Jessica O'ConnorBarnett Waddingham (BW) has appointed Andrew Phipps (pictured) as head of SIPP proposition and supplier management, marking a key step in the firm’s ongoing transformation of its self-invested personal pension (SIPP) business.
Phipps brings more than 20 years of experience in the SIPP market to the role, where he will oversee the strategic direction, development, and management of BW’s SIPP propositions and supplier relationships.
He joins from Embark Group, where he was product owner for the SIPP and SSAS business, and previously spent 16 years at Suffolk Life / Curtis Banks, serving as director of operations for B2B and simple SIPP propositions before becoming head of product and proposition.
A former chair of the Association of Member-Directed Pension Schemes (AMPS), Phipps has led the design and delivery of pension propositions for major financial institutions and insurance providers.
In his new position, he will ensure BW’s SIPP propositions remain competitive and aligned with Consumer Duty requirements.
He will manage relationships with discretionary fund managers (DFMs), identify enhancements to BW’s propositions, and guide the business through evolving regulation.
He will also lead a specialist team focused on proposition innovation and supplier management.
Phipps said: “This is an exciting time to be joining Barnett Waddingham. With Consumer Duty raising the bar for customer outcomes and the regulatory landscape continuing to evolve, there’s a real opportunity to ensure our propositions deliver genuine value for customers, advisers and partners alike.
“I look forward to working with the team to enhance our offerings and maintain the strong relationships that underpin good customer outcomes.”
Nick Cooper, CEO BW SIPP, Barnett Waddingham, added: “Andrew’s deep industry knowledge, proven track record in proposition development, and strong relationships across the SIPP market make him the ideal person to lead our SIPP proposition strategy.
“His experience as AMPS Chair and his collaborative approach to working with clients and partners will be invaluable as we continue to develop our client propositions and ensure they meet the highest standards of service and governance.”
