People’s Partnership appoints head of business development

People’s Partnership, provider of The People’s Pension, has appointed Max Gist as its new head of business development. 

Gist joins from Aegon, where he managed and grew strategic relationships with top employee benefit consultancy firms across the UK. 

He has previously worked at Scottish Widows and Lloyds Banking Group, focusing on client engagement, business growth, and relationship management in corporate pensions and banking.

Gist said: “I’m proud to be joining People’s Partnership at such a pivotal time in its journey. 

“Mine and my team’s role will be working closely with employee benefit consultants, employers and trustees to grow People’s Partnership’s workplace pension offering by attracting new, and developing existing, corporate client relationships. 

“I look forward to building on the organisation’s strong foundations to support retirement outcomes for even more millions of savers across the UK.”

Stuart Reid, distribution director at People’s Partnership, said: “As our distribution team continues to grow, Max’s appointment represents a significant milestone in strengthening our leadership capacity. 

“He will play a central role in shaping and executing our long-term strategy for growth in the DC and workplace pensions market.

“We expect to continue attracting top-tier talent and major clients as the industry realigns under the new legislation outlined in the Pension Schemes Bill, including the consolidation of DC pension schemes.”

Reid added: “Max is a key part of the future of People’s Partnership, and it’s great he’s joining at a time when the Pension Schemes Bill will reshape the way the market works.”