Jessica O'ConnorLeading parts distributor, Imexpart Ltd (IMEX), is celebrating a major milestone for one of its most valued team members.
June marked 20 years since Gina Watson joined Imexpart – two decades of dedication, creativity and commitment that has helped shape the company’s marketing excellence.
Starting her journey with Imexpart in 2005 as a marketing assistant, Watson has been a driving force behind the company’s marketing activities, playing a key role in everything from trade show organisation and campaign planning to social media strategy and digital development.
Watson commented: “As the aftermarket industry has evolved, so too have we – adapting to trends, embracing new technologies and always keeping IMEX at the forefront of customer engagement.”
Martin Butterworth, managing director of Imexpart, said: “Gina has navigated every shift in the marketing landscape with confidence and consistency.
“Her work often happens behind the scenes, but the results are front and centre. Gina is not only a marketing professional, but also part of the furniture at Imexpart – and we simply couldn’t imagine the company without her.”
From award ceremonies and exhibitions to depot visits and training courses, Watson’s contributions have extended well beyond traditional marketing.
Over the years, she has led countless successful campaigns, built up the brand’s social media presence, strengthened its advertising and PR, overseen website developments and brought the brand to life in so many unique ways.
Butterworth added: “Gina’s calm under pressure attitude, problem-solving instincts, and deep knowledge of the brand have earned her the respect of colleagues across departments and our customers.
“The whole team would like to thank Gina for 20 years of dedication and excellence.”
