Jo Ellen Grzyb, psychotherapist and director at Impact Factory, discusses how LinkedIn profile photos set expectations before candidates ever meet employers.
Almost half (47.0%) said they would choose a small business to support their employer, not just for security.
One in five graduates gave up before applying, according to a survey from Careerminds UK.
The roles will be in construction, health and social care and hospitality.
The firm will run a year-in-industry programme for university students, offering nine-month placements starting in September 2026.
The purpose-built academy combines technical workshops, classrooms and simulated showroom environments.
Analysis from Careerminds UK found sales and commercial roles were the most open about pay.
The division will cover full-time, part-time and fixed-term positions.
Around three quarters of the new members are aged 30 or under, with four in 10 in their 20s, one in three in their 30s and about 5% in their teens.
Data showed that Cambridge offered the most entry-level job openings in the country, with three graduate positions advertised for every 10 residents.
Dr Jasmine Escalera, expert at MyPerfectCV, said: “Net Zero isn’t just creating new roles, it’s reshaping the definition of job security."
Owen Morgan, managing director at INTOO UK & Ireland, said candidates need to be more strategic and structured in their approach.