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Zest expands employee benefits platform into Sweden

The expansion follows demand from customers for its employee benefits technology in international markets.

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Employee benefits platform Zest has expanded into Sweden as part of plans to grow its presence outside the UK.

The expansion follows demand from customers for its employee benefits technology in international markets.

Zest currently supports more than 700 organisations globally, providing technology to manage, communicate and deliver employee benefits.

Its platform will now be available to Swedish employers, covering benefits including wellbeing, pensions and insurance through a single digital platform.

The move follows Zest’s acquisition by Epassi in 2025 and forms part of the group’s wider growth strategy.

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Antonio Barradas, regional managing director at Zest, said: “We’ve built a strong business and proven proposition in the UK around challenges that employers face globally.

“Benefits are becoming increasingly important and increasingly complex, but the technology and employee experience surrounding them have not always kept pace.

“We are seeing customer demand for the technology and approach we have developed beyond the UK, and Sweden presents a strong commercial opportunity for Zest.

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“Employers are asking for better ways to manage their benefits, and we have a proven platform that is ready to meet that demand.”

Barradas added: “Our ambition is to build Zest into a leading global employee benefits platform.

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“That means taking the strength of the proposition we have developed in the UK and expanding into markets where we see strong customer demand and the opportunity to deliver real value.”

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Åsa Severgårdh, chief executive officer at Epassi Sweden, said: “We are seeing clear demand from Swedish employers for a simpler, more connected way to manage employee benefits.

“Organisations want greater flexibility and control while creating an experience that makes it easier for employees to understand and engage with what they are offered.

“Zest brings proven technology and expertise to address that need. We see significant potential in the Swedish market and are ready to bring employers a stronger way to manage, communicate and deliver their benefits.

“This is an exciting opportunity to respond to what customers are asking for and strengthen the support we can provide to employers across Sweden.”

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