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Scotland tops UK job dissatisfaction searches, Distance Learning Centre finds

The study analysed Google Keyword Planner data for 12 phrases, including “I hate my job”, “I hate my job and want to quit” and “I don’t like my job anymore”.

Scotland tops UK job dissatisfaction searches, Distance Learning Centre finds
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Scotland recorded the UK’s highest population-adjusted level of Google searches linked to job dissatisfaction, according to research by Distance Learning Centre.

The study analysed Google Keyword Planner data for 12 phrases, including “I hate my job”, “I hate my job and want to quit” and “I don’t like my job anymore”.

Scotland recorded 2,350 monthly searches, equal to 42.9 searches per 100,000 residents.

Wales ranked second with 24.4 searches per 100,000, followed by the West Midlands with 22.1.

The North East recorded 15 searches per 100,000, while the South West recorded 14.8.

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The East of England had 11.6 searches per 100,000, followed by the South East with 11, the East Midlands with 10.6, the North West with 9.2, and Yorkshire and the Humber with 8.9.

Northern Ireland recorded 5.9 searches per 100,000, while London had the lowest rate at 5.5.

Andrew Whitehead, executive director at Distance Learning Centre, said: “Scotland is the clear standout in the data, with considerably more population-adjusted searches around hating or wanting to leave a job than any other part of the UK in the study. 

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“That does not mean we can say Scottish workers are definitively the unhappiest, but it does show particularly strong online interest in what to do when work is not going well.

“Searching something like ‘I hate my job’ does not necessarily mean somebody is about to resign.” 

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Whitehead added: “For many people, it may simply be the first step in trying to understand what is making them unhappy and what options they have.

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“If that feeling has been building for some time, it can be useful to separate dissatisfaction with a particular employer from dissatisfaction with the career itself. 

“For some people, changing responsibilities or moving to a new company may be enough. Others may decide they need new skills, qualifications or a completely different direction.”

He said: “London having the lowest population-adjusted search rate does not necessarily mean people there are happier at work. 

“People search in different ways, and they may look for advice using different phrases or through different channels. 

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“What this research gives us is a snapshot of where these particular job dissatisfaction searches are most concentrated.”