HR leaders can reconnect with their purpose at work
Rob Cross, author, former HR director and leadership development coach, reflects on how HR leaders can reconnect with their sense of purpose at work.
Sasha could remember when working in HR felt deeply purposeful. Early in her career, she had seen the difference she could make: helping people recognise their strengths, navigate difficult moments and find roles in which they could thrive. She was playing to her own strengths while enabling others to play to theirs.
Over time, however, that sense of purpose began to fade. Now in a leadership role, relentless operational demands left little room to think and organisational politics required her to spend increasing amounts of energy managing competing agendas. Her days were now dominated by urgent problems, difficult conversations and an inbox that was never empty.
Sasha was still successful, but she no longer felt connected to her work. Somewhere along the way, she had lost touch with who she was and why she had entered HR in the first place.
Her experience is far from unusual. HR leaders devote their careers to helping other people find meaning, grow and perform at their best. Yet the intensity of the role can leave them with little time to consider those questions for themselves.
Reconnecting with purpose requires more than completing a one-off exercise or defining some grand achievement we believe we must deliver. Purpose is not simply a destination. It emerges from the relationship between who we are and the contribution we want to make.
Three questions can help HR leaders rediscover that connection.
Who am I?
Purpose begins with identity. This means looking beyond job titles and professional responsibilities to understand who we are as our confident selves.
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When do you feel most energised and capable? Which strengths feel most natural? What values are you unwilling to compromise? For Sasha, this meant remembering that she was at her best when helping people see possibilities they could not yet see for themselves.
Why am I here?
The second question explores contribution. It is not necessarily about discovering a single calling or changing the world. It is about becoming clear on the difference we want to make through our role.
An HR leader’s purpose might be to create workplaces where people feel seen, to help leaders become more human or to ensure commercial decisions recognise their impact on employees. The important thing is that the contribution feels meaningful and consistent with who they are.
How will I live?
Knowing who we are and why we are here is not enough. Purpose must be expressed through the choices we make.
“How will I live?” turns reflection into a continual practice. It asks how we will use our time, conduct difficult conversations, set boundaries and respond when pressure or politics pulls us away from ourselves.
For Sasha, reconnecting with purpose did not remove the operational demands. It changed how she approached them. She began protecting time to think, choosing work that drew upon her strengths and noticing when she was drifting into reactive survival mode.
In a busy world, it is easy to drift. Our responsibility is not to avoid drifting altogether, but to recognise when it is happening. We can then pause, reflect and reconnect with who we are, the contribution we want to make and how we choose to live. This is how purpose becomes more than an aspiration. It is how purpose becomes a way of being.
Rob Cross is author of ‘Ask 3 Questions: How to Live Well in a Distracted World’, founder of the Ask 3 Questions Club (launching 2027), a former HR director, and an experienced leadership development coach