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Half of HR managers see increased demand for wellbeing support, data finds

49% reported higher demand, while 11% saw no change, according to data from Reward Gateway | Edenred.

Half of HR managers see increased demand for wellbeing support, data finds
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Nearly half of HR managers have seen increased employee demand for wellbeing support since the start of 2025, according to Reward Gateway | Edenred.

49% reported higher demand, while 11% saw no change.

More than a quarter of employees (26%) said the number of benefits offered with a role was important. 

25% considered benefits when choosing a job but did not see them as a deciding factor.

11% had not considered benefits before but said they might do so in future.

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Pension schemes was the most common benefit, offered to 77% of employees.

Counselling was offered to 50%, while extended maternity and paternity leave and retail discounts were each available to 48%.

Cycle-to-work schemes were offered to 47% of employees, while 46% received free food or snacks.

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Extra holiday was available to 44%, health insurance to 42% and optical care to 41%.

Other benefits included wellbeing classes and volunteering days at 38%, critical illness cover at 37%, and life insurance and gym membership at 36%.

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A third of employees received dental care, while 30% had access to travel insurance and 30% to season ticket loans. 

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Mortgage advice was offered to 29%.

Chris Britton, people experience director at Reward Gateway | Edenred, said: “Workplace benefits are an under-utilised and overlooked tool in the world of work. 

“Not only do they provide incentive for new talent and improve retention rates, but they can provide value to workers in their day-to-day lives. 

“Depending on what is available, they can benefit from more secure retirements, healthy lifestyles and more affordable expenses – all of which support and promote wellbeing.”

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Britton added: “At a time when businesses are feeling the crunch, and workers are suffering as a result, providing meaningful benefits is a way of alleviating this pressure without compromising on quality or blowing budgets.”