du partners with Sapia.ai to introduce AI-powered recruitment

Telecom and digital services provider du has partnered with Sapia.ai to introduce artificial intelligence (AI) across its recruitment process.

The partnership will use Sapia.ai’s conversational assessment platform to support recruitment across corporate and frontline roles.

Candidates complete a structured chat-based interview before receiving personalised insights, while recruiters and hiring managers receive data-driven information intended to reduce manual screening.

The companies said the technology was designed to support rather than replace human decision-making during recruitment.

Around 8,000 chat interviews have been completed in the first few months of the partnership, with an 87% completion rate.

Candidates rated the interview experience 9.1 out of 10, while 95% said the automated insights they received following the interview were useful.

The research also found 85% of candidates said they were likely to recommend du as a place to work based on the online interview experience.

Fahad Al Hassawi, chief executive officer at du, said: “AI is changing how organisations operate, and for us that has to begin from within. The recruitment process is an important part of that journey because it is a person’s first meaningful interaction with du as a potential employer.