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Currys appoints Caroline Hirst as CPO

Hirst will start her new role from 28th September and will oversee the retailer’s people, communications and sustainability teams.

Currys appoints Caroline Hirst as CPO
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Currys has appointed Caroline Hirst as chief people officer (CPO), with Hirst set to start her new role from 28th September.

Hirst will oversee the retailer’s people, communications and sustainability teams. 

She will also join its executive committee and report to Fredrik Tønnesen, group chief executive.

She succeeded Paula Coughlan after joining Currys in 2025 as group talent, leadership and learning director.

Hirst previously spent more than 20 years in senior people leadership roles at Diageo and Haleon.

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Hirst said: “I’m incredibly proud to be named Currys’ Chief People Officer. 

“This is a business that has real momentum, and a culture people genuinely want to be part of – that’s what brought me here in the first place.

“Building on that culture, and on the brilliant work Paula and the team have done, is a real privilege.”

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Hirst added: “I’ve always believed people do their best work when they feel trusted, included and properly set up to succeed. 

“I’m looking forward to working with colleagues across Currys to support that continued success.”

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Tønnesen said: “I’m delighted that Caroline has agreed to become our new Chief People Officer.

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“Since joining just over a year ago, Caroline has made a huge impact leading our talent and learning agenda, and she brings a wealth of experience in building the kind of cultures that bring the best out of people, gained over two decades at some of the world’s best-known consumer businesses.

“At Currys, our Capable and Committed colleagues are central to everything we do and are our springboard to even stronger results – which is what makes this appointment so important.”

Tønnesen added: “I look forward to working with Caroline to continue unlocking the full potential of our colleagues and our business.”