Virgin Media O2 launches scheme to help students stay in work

Virgin Media O2 has launched a new retail trial designed to help university students stay in work while completing their studies.

The initiative allows student retail advisors to temporarily transfer to an O2 store closer to home during university breaks, before returning to their main store when term starts. 

The company said this approach uses its network of more than 300 stores to remove barriers that often make students quit their jobs while studying.

The scheme aims to support young people into sustainable employment, in line with national efforts to create flexible work options and help them build skills for long-term careers. 

Virgin Media O2 said stores also benefit, as they keep experienced staff who already know the company’s products and systems.

Dhruvi Parag, retail advisor at Virgin Media O2, said: “Being able to transfer to a store closer to home during university breaks has made a huge difference, helping me stay in a job I really enjoy while continuing my studies. 

“It’s amazing to know that sharing my experience has helped create something positive that could make it easier for other students to keep working, keep earning and continue building their confidence and skills alongside university.”

Will Houldsworth, director of retail at Virgin Media O2, said: “Young people shouldn’t have to choose between gaining a qualification and building a career and this initiative is about removing that barrier.