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Flip raises £19m to bring AI tools to deskless workers

The funding will be used to scale up Flip’s platform so frontline staff can get digital access to AI, not just office-based workers.

Flip founder and ceo benedikt brand
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Flip has raised £19m to bring artificial intelligence (AI)-powered tools to deskless workers, with Notion Capital and HV Capital deepening their investment in the business. 

The funding will be used to scale up Flip’s platform so frontline staff in sectors like retail, logistics, care and hospitality can get digital access to AI, not just office-based workers.

Benedikt Brand (pictured), co-founder and CEO at Flip, said: “AI has long been part of everyday life in the office but, on the assembly line, in stores, or in care settings, it has barely arrived. 

“This isn’t due to a lack of interest, but because many frontline organisations lack the digital identity and infrastructure required for AI to make a difference in daily operational work. 

“That is exactly the gap Flip closes: with secure digital identity, AI agents, and custom-generated frontline apps on a single platform.”

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Brand added: “We want to see a world where AI leaves no employee behind. 

“This is why we are building the digital foundation companies need to bring their operational workforce into the AI era. 

“After all, AI will only unlock its greatest economic value once it reaches every employee, not just those at a desk.”

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Jos White, general partner at Notion Capital, said: “We’ve backed Flip since 2022, and over that time we’ve watched the team build a leading position in the enterprise market, both within Europe and the US. 

“That we are doubling down reflects our conviction that Flip is playing a defining role in shaping the category of AI for frontline teams.”

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Fabian Gruner, partner at HV Capital, said: “Flip has established itself as a trusted partner for companies looking to digitally enable their frontline workforce. 

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“The company pairs a clear product vision with compelling, cross-market execution. 

“We’re pleased to continue supporting the team on its ongoing growth journey.”