Epassi appoints Antonio Barradas as regional managing director
His new role covers Epassi Netherlands, Epassi UK and Zest.
Epassi has appointed Antonio Barradas (pictured) as regional managing director, a new role covering Epassi Netherlands, Epassi UK and Zest.
Barradas has spent the past three years leading Epassi Netherlands, growing its customer network to more than 5,000 businesses.
He now takes on wider responsibility, including Epassi’s UK operation and Zest, which Epassi acquired in June 2025.
Barradas has a track record in cross-regional growth, with more than a decade of senior leadership at JustEat Takeaway and RELX Group.
Barradas said: “These are three strong businesses that have grown up apart. The Netherlands has shown what a real multi-benefit platform does to engagement.
“The UK has the reach and the merchant network. Zest has the technology HR teams actually want.
“My job is to make each one better by using what the others have already built, and to prove that these products travel.”
Nickyl Raithatha, CEO of Epassi Group, said: “Antonio has a clear record of growing businesses across multiple markets.
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