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Rethinking employee recognition in the age of hybrid working

Lauren Zarattini, service delivery director at MHR, discusses how organisations need to rethink employee recognition in a hybrid working world.

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Five years on from the pandemic, hybrid and remote working are so commonplace that it is hard to imagine a working world without online calls, Teams chats and working from home. Online ways of working have fundamentally reshaped the modern workplace, yet many organisations have yet to rethink how they recognise and reward employees in this new age.

In-person praise, informal conversations and spontaneous celebrations of high performance and a job well done were once a natural part of the working day, but these moments are far less common when employees are spread across multiple locations. As a result, organisations risk overlooking valuable contributions, leaving employees feeling disconnected and undervalued.

We are working in an incredibly fast-paced environment right now, with teams more distributed than ever. When building an engaged workforce, that pace makes recognition harder to get right, but not less important. It has to become something leaders do deliberately, so that every employee feels seen to matter where they are working from.

Why recognition matters more than ever

Employee recognition has always been a central part of keeping employees engaged. When employees feel genuinely valued for their contributions, motivation and intent to stay increases.

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This is particularly significant at a time when businesses continue to face skills shortages and ongoing pressure to retain experienced talent. Replacing employees is both expensive and disruptive, making retention a strategic priority for many organisations.

Recognition is not a one-size-fits-all. The best teams I have seen are built from people with genuinely different skill sets, not people who all think and work the same way. This means recognising contributions that might look different from one another, so that everyone feels satisfied in their role, not just the loudest or the most visible ones. In my experience, one of the most important things a leader can do is make sure people have what they need to do their job well. The right tools, proper training, and a genuine understanding of the systems they are using. Recognition without these foundations rings hollow.

Organisations that prioritise consistent acknowledgement, through platforms that work for the individual, will be far more likely to improve retention, strengthen workplace culture and create a more productive and high performing team.

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Why is recognition is becoming more challenging in hybrid workplaces

However, employee recognition has become difficult to deliver consistently. In traditional office settings, good work would be acknowledged naturally through day-to-day interactions, whether this is a manager congratulating an employee after a meeting, colleagues celebrating a successful project over the desk or informal conversations that reinforce a general sense of appreciation.

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However, hybrid and remote working has reduced these spontaneous conversations. Without regular face-to-face interactions, managers have fewer opportunities to observe everyday wins, increasing the risk that employees feel their contributions are going unnoticed.

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Those working remotely simply have fewer opportunities to showcase their work or build visibility with senior leaders, creating an uneven employee experience.

Relationships across the business are the real key here. It’s the individual conversations – actually chatting to someone about what they are doing – that tend to get lost first when teams go remote, and they’re the hardest thing to replace with anything automated.

Building recognition into the workflow

Good recognition starts with understanding what someone wants, where they’re trying to go, and then thinking honestly about how to help them get there. That is different for every person, which is why it can’t be left to chance in a hybrid work environment.

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It also means celebrating people properly. Mentoring and leading are part of that – having people who notice your work makes a real difference to how you experience your job. 

None of this happens by accident when teams are spread across locations and time zones. It has to be built into how leaders work day-to-day, with regular, individual check-ins, clear visibility over what’s changing and why, and consistent moments of celebration that don’t depend on being in the same room. Technology has a role in supporting that consistency, but it is the intent behind it that makes recognition mean something. This builds a workplace where every employee feels valued whether they’re in the office or not.

Lauren Zarattini is service delivery director at MHR